Best Books on Coaching | Brad Sugars Coaching

Best Books on Coaching

The Business Coach - written by Australian entrepreneur Brad Sugars - is the next step up from Michael Gerber’s The E-Myth. Thus, for the experienced business owner, Brad Sugars’ The Business Coach will likely cover some familiar terrain - but not too much. For the new or less experienced business owner, Brad Sugars’ The Business Coach is a whole new world of insight, and a great starting point before delving into more specific areas of business development. For all levels of business owners, Brad Sugars’ The Business Coach expands on the concept of a business working without the owner with actionable steps.

The crux of Brad Sugars’ The Business Coach is the business chassis, which shows how all types of businesses depend on the same five areas to impact their bottom line. It encourages the business owner to understand the numbers of their business from break even analysis, profit margin analysis and a commitment to testing and measuring.

More than explaining the basics of business, Brad Sugars’ The Business Coach also showcases the dynamic between a business coach and a client. Business coaches get clients to gain more knowledge as opposed to doing the work for the clients, thus keeping clients dependent.
If you’re expecting one book to give you all the answers about business, Brad Sugars’ The Business Coach is a step in the right direction. This is definitely one of the best books on the practice of coaching ever written.

You’ll wish you read The Real Estate Coach sooner. There are a lot of resources that will tell readers how to flip houses for quick and easy profits, but Brad Sugars’ The Real Estate Coach is not one of them. Grounded in more profitable strategies for long-term investing, The Real Estate Coach covers how to find and negotiate bargain properties for asset leverage and cash flow.

Brad Sugars’ The Real Estate Coach is told in a parable format using conversation between characters that help a reader look at different sides of the real estate puzzle.

Brad Sugars’ The Real Estate Coach also introduces “The Property Wheel” from author Brad Sugars, which is a tool of combining positive and negative-geared properties for maximum tax benefit. Without going too into the tax rules that are most likely to vary from place to place, Sugars shows how to analyze properties for purchase, holding or selling from a strictly by-the-numbers perspective.

This book is the reality check for the high-achiever who has reached a glass ceiling. More than a wagging finger, What Got You Here Won’t Get You There provides realistic steps to a breakthrough. The book addresses challenges in interpersonal behavior that make a workplace more noxious that it needs to be.

Can this book, intended for executives, apply to business owners? Definitely. Entrepreneurs are risk-taking, self-assured people who felt they could do it on their own better than an employer. As a result, some may also suffer from
1. Need to win at all costs.
2. Desire to add two cents to every discussion.
3. Need to rate others and impose our standards on them.
4. Needless sarcasm and cutting remarks that we (I) think make us sound witty and wise.
5. Overuse of “No,” “But” or “However” with team
6. Use of emotional volatility as a management tool.

And the list goes on.
If you’re ready to make a personal and professional change to get your life to the next level, which you likely feel you deserve, What Got You Here Won’t Get You There may be the book for you.

Co-Active Coaching, 2nd Edition: New Skills for Coaching People Toward Success in Work and, Life (Paperback)

If you’re ready to coach, but don’t know where to start, this book encourages you to model the Coaching Success in Others. If you’re ready for more in-depth advise, this book touches on psychological factors and accountability. However, it is not a tool that fully lays out the coaching business.  Still, an invaluable resource.

With heavy reading comes heavy reward. This is definitely another one of the best books on the practice of coaching ever written if you’re for encouraging focusing on unique cases as unique cases - not just applying a template across the board. There’s nothing wrong with templates, however. Tested and true rules  will apply more often than not, however. Thus this book is good, but can use more meat in that department.

Collins makes many marvelous points about moving beyond unrealistic optimism, asking questions  and dealing with the  brutal facts of reality instead of only depending on optimism. For a leader ready to move a company to the next level, this book can’t wait.

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