Prior to becoming a franchise, Brad Sugars operated and ran it as a business coaching business for three years. He coached many businesses and employed and trained business coaches to work along his side. In fact, his very first franchise was awarded to his very first employee coach, who today still coaches within the ActionCoach brand and is one the most successful coaches in his global franchise.

Brad Sugars coaching philosophy differs from many other coaching companies. The coaching industry encompasses many areas including life, executive and business coaching. There are dating coaches, personal coaches and even wealth coaches. This website looks at the man behind the world’s most recognized coaching brand.

At the same time it answers some very important questions about coaching. Like what is a coach? What is the different types of coaching out there? How do you spot a good coach from a bad one?

Coaching is the second fastest growing profession in the world and many people are attracted to becoming a coach. This site show you how to become a coach, what qualities should you have to be a coach and how to spot a coach accreditation scam.

There is lots of information about coaching out there. While much of this site is dedicated to the Brad Sugars business coaching brand - this sites shares the best of the best books, audio, blogs and video on coaching so you will make an informed decision when you get a coach or become one.